How to use images and videos effectively in Jiji advertisements

How to use images and videos effectively in Jiji advertisements

visual representation of products and services are so important for capturing users attention, driving engagement, providing well explained product reviews and in boosting sales. When it comes to online market places, videos and images are two very important subject to pay close attention to. Jiji (the number 1 online market place in Nigeria) offers businesses these two visual items (videos and images). i.e. registered business on jiji can effectively promote their goods and services on jiji’s platform using both videos and images simultaneously.

So right here, we will be guiding you step-by-step on how you can use images and videos effectively in jiji advertisement. We will be guiding you o how to create high quality images and engaging videos, then using them to promote your products and services in jiji. We will also be explaining the pros and cons involved i this practice. Our recent studies on businesses that has implemented this processes is amazing; some said that they were able to create highly engaging and compelling ads on jiji which has closed deals worth millions some said beyond that, they were able to build trust with potential buyers, Diana Fashion said that the problem of what i ordered vs what i got has been solved through jiji video and image presentation on her ads, etc. so sit back let’s guide you on how you can get started today!

How to Create High quality images for your jiji Ads

Creating high quality images is very crucial for the representation of your products and services on jiji. In order to do this, follow the guides below:

Take pictures with phones (android or iPhone) with good camera resolution
If you have a camera you can also use that to take pictures
Take two images each of your products (ensure to check the minimum number of product images to take on your business category. e.g. cars category accepts 5 images minimum, so you will need to take at least 5 images of each car).
If you snapped with a separate camera ensure to transfer images to your mobile phone.
If your store is dark, ensure to buy ring light to give brightness to your pictures
Use a good background for your product images. i.e. decorate a spot in your store specifically for taking pictures and videos of your product images.
Ensure that your phone has access to your media library so that you can easily select the images snapped when posting your products in jiji ads

Cons: jiji does not allow product images that are greater than 5mb in size. The acceptable product image type is png and jpg. Finally, your product images must not be less than 600px by 600px. For more information on jiji product images, read: All You Need To Know About Jiji Product Images For Ads or check this: How to resize your product images for jiji ads | best dimensions

How to Create High quality and engaging videos of your products for your jiji Ads

Explainer videos of your products are very important tool that can be used simultaneously with images in your jiji ads. So right here, I will be guiding you on how to create videos that is acceptable by jiji for ads:

Get a phone with good camera for video
create a separate spot in your store or business place to record the video (if it is a fashion product but if it is a car or bugger product, you can just record the video)
Try to describe the product orally while you video (optional)
make sure that the video is precisely describing your product or products
If the video requires editing, you can contract a video editor to edit for you
Upload your video to youtube (video must be greater than 1min. e.e. it must not be a youtube short)
Copy out the video url (this is what you will be needing to insert in your jiji ads)

cons: The videos must be uploaded on YouTube, videos must be greater than 1minutes i.e. the uploaded videos must not be a YouTube short.